What have talking to your lover and information warfare in common? After building a simple model on human communication and some introductions we begin to play with message construction learning about how to program the matrix. Workshop about message and campaign construction for nerds has to start with definitions and a basic model to work with. Looking at some specific forms of communication and communication errors, we can enhance model and knowledge about how to make a message clear and a campaign out of these messages. An improvement if those adressed won't listen to a techie community otherwise.
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